Alex is primarily a stylist who started The Frugality on the side to share her tips and travels behind the scenes of the fashion industry. Her blog has grown into it’s own little world, known for a curation of the best of the high street, travel tips And interiors.

I’m quite preppy by nature - maybe it’s my glasses - I love a classic shirt, boyfriend jeans, sneakers and a crew neck.

I don’t tend to make any, I’m not very good at sticking to them, I’m very fickle!

After years of working on magazines, I don’t actually think that far ahead anymore. I’ll definitely be wearing more colour though.

Skinny ultra fine knitwear. I’m a sloppy jumper kind of girl.

I’m a born and raised Londoner, so there’s not much I don’t love! The tube, my work, the fact that you’re never far away from tons of restaurants, the buzz, the lights, the shops...you can do something different every night of the week.

Emanuelle Alt. To be honest though, I’m pretty happy with mine.

I made a vow a few years ago to only own proper pyjamas - and for a few years I only opened beautiful sets as presents. I now love my collection - no more threadbare elastic tracky bottoms for me!

Thank you Alex! 

Follow Alex Stedman on Instagram | @thefrugality